Have you ever wondered whether there’s another traveller just like you? Someone who is rabid about snapping up the aisle seat, has the same travel routine and buys the same brand of take-away coffee to take on board? Different travellers look for different value-adds when travelling and this is where Corporate Traveller portrays our boutique travel management and expertise by matching your traveller tribe to the perfect hotel.
We have outlined five basic types of business traveller tribes to help you identify what value-adds you might be missing out on when you travel, and how you can match your needs to your accommodation requirements through our SmartSTAY programme.
1. Bleisure travellers Typically Millennials, these travellers enjoy adding a few extra days of leisure onto their business trip to explore the destination beyond the meeting room. If you fall into this tribe category, you enjoy the thought of taking a mini-vacation after your business meetings to take in the sights, sounds and tastes the destination has to offer, while the company covers part of the cost.
What you need: Accommodation location is one of the most important criteria for the bleisure traveller. Request to be placed in close proximity to meetings and conferences, while at the same time being close to attractions and leisurely spots like the beach. A pool, a spa and late check-out facilities are all factors you should consider whilst affordability is important, especially if you are looking to foot the bill of a part of your stay. Extended Stay Deals can be an important value-add for these leisure-loving tribe members.
2. The modern businesswoman tribe One of the fastest-growing demographics in the travel industry is the ‘modern businesswoman’, who is primarily concerned with safety and comfort when on a business trip. As part of this traveller tribe, you typically pay a lot of attention to the smaller details of the trip, especially the hotel stay. You also appreciate personalised service.
What you need: With security top of mind, safe parking facilities at your destination are an important factor, as well as pre-arranged transfers, with time to freshen up at the hotel before meetings, if possible. Request amenities such as hairdryers in the room, good mirror lighting, high-range toiletries and spa and salon facilities to make your trip that much more comfortable.
3. The jetsetter tribe Jetsetters travel often. They prefer to fly first-class and stay at upscale hotels. Typically if you fall into this traveller tribe, you’re a well-seasoned traveller who holds a senior position in your industry, such as chief executive or managing director. A jetsetter’s business objective comes first, but they also want to make the most of their time once the work is done. Having travelled often, they have come to expect a certain level of comfort that is in keeping with their elevated positions.
What you need: Room upgrades and luxury transfers and hotel rooms should be non-negotiable requirements for jetsetters. Spoil yourself after a long day of business meetings with time at the luxury spa facility – an important consideration in the selection of your hotel. Premier airport lounges, fine dining and exclusive experiences form an important perk for jetsetter tribe members.
4. The efficient and savvy traveller tribe
Today's ‘efficient and savvy’ traveller is always on the go, typically having meetings throughout the day, and moving from place to place. If you’re an ambitious entrepreneur or junior manager, you’ll likely fall into this traveller tribe. This group often associates business travel with a sign of success and prestige, always online, using smart phones and social media to stay in touch during their trip.
What you need: You’ll need a comfortable, tech and design-savvy retreat to re-energise for the following day, with a complimentary grab-and-go breakfast and coffee. Pre-arranged transport with fast-track services are a must, along with flexible hotel check-ins and outs, free and fast Wi-Fi, an in-room workstation with a desk and power outlets for charging your multiple devices.
5. The stay fit tribe
The stay fit traveller is adamant they will not let their business travels get in the way of a healthy diet and regular exercise routine. Whether it's the ability to quickly find healthy meals, squeeze in an early morning workout or simply unwind at the end of the day, stay fit travellers are conscious of their health at all times.
What you need: Adequate workout facilities are a crucial factor when selecting a hotel for those part of the stay fit traveller tribe. Consider self-catering accommodation with a kitchen or make sure your hotel offers healthy breakfast smoothies and organic dining options with a fresh selection of fruit and vegetables. Scheduling a workout, run or meditation session into your day is important, so be sure that your travel arrangements accommodate this.
Contact us today to find out about our SmartSTAY programme that provides exclusive FREE value-adds for every type of traveller. To view the hotels and the free exclusives you can experience, download our SmartSTAY brochure