Accor has integrated rewards, services, and experiences across its entire system into a single, global platform, called Accor Live Limitless, or All.
Members of the new lifestyle loyalty programme will be able to access it via a new app and website.
Accor has announced three main partners for the new programme. These include partnerships with AEG, a leading sports and live entertainment company, to include premium venues and more than 60 000 tickets and private suites for loyalty members in Latin America, Asia and Europe; chef masterclasses and culinary experiences for members as part of a partnership with IMG, as well as Taste Festivals in London, Paris, São Paulo, Hong Kong, and Toronto, which will start in 2020.
Accor and Paris Saint-Germain Football Club have also announced a partnership agreement that will make Accor Live Limitless the Principal Partner and official jersey sponsor of the club from the 2019/2020 season.