The Importance of company culture when faced with a global pandemic

Business woman working

The current crisis is an unprecedented challenge for companies around the world. With the global economy at a virtual standstill and billions of people on lockdown, almost all industries will suffer in some shape or form. However, the unavoidable truth is that the travel industry will be the one to bear the brunt of this economic slowdown. Many businesses are therefore now in survival mode, finding any way they can to reduce spend including controllable costs like marketing budgets and then the workforce.

It’s during these challenging times that a company’s culture is truly put to the test. A deliberate focus on the organisations purpose and values will help the business make the right decisions during a crisis.

As a travel company, Corporate Traveller isn’t immune to the downturn and we have had many tough decisions to make in recent weeks. But the positives that stand out amidst all of this really resonate from the ebbed company culture displayed by many our committed staff. Showing loyalty and maintaining a positive stance towards all of our customers, actions of sincerity and companion during a difficult time for all.

Bringing company culture to life one customer at a time

Over the last few weeks our people have done extraordinary things. From getting 20 school children home from Morocco and 15 miners back from Guyana within hours of borders closing, to working until the early hours to help stranded travellers return home, the list is endless. As an organisation, we’re incredibly proud of the hard work and tenacity of our people bring the company culture to life, ensure all customers are taken care of.

When global events such as the COVID-19 suddenly impact your company, a professional travel management company offers vital professional support amid the crisis, but also beyond.

Post COVID-19, ensuring you are ready

As the world waits for the curve to flatten, a lot of hope remains within our organisation. In between helping stranded travellers return home and navigating the ‘new normal’ to support essential industries such as mining and manufacturing, our people are using the time to upskill and prepare for a post-COVID world. They’re further expanding their travel knowledge, connecting with clients, writing travel blogs and spending time with each other (over Zoom of course!). Despite the challenging circumstances, the ownership, egalitarianism and entrepreneurial flair that form the cornerstone of our parent company, Flight Centre Travel Group, continues to shine through.

Every company in our sector is hurting right now, how leaders, managers and the organisations as a whole are supporting their employees and customer experiences will be the barometer of  that’s company’s culture - these are tough times for everyone.  But it’s also the time for businesses to embrace and harness their culture and allow it to help them steer through the storm.

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